GDPR & Cookies

Information on the Processing of Personal Data

Design Museum Prague (hereinafter referred to as “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This page explains how we collect, use, and protect personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).

Who we are

Design Museum Prague

Prague, Czech Republic

If you have any questions regarding the processing of your personal data, you can contact us at:

info@designmuseumprague.com

What personal data we collect

We may process the following categories of personal data:

  • Identification and contact data

    Name, email address, billing and shipping address, phone number
  • Order and payment data

    Order details, payment status, delivery information

    (Payment data is processed securely by our payment providers; we do not store card details)
  • Communication data

    Information you provide when contacting us via forms, email, or customer support
  • Technical data

    IP address, browser type, device information, and interaction with our website

Why we process personal data

We process personal data for the following purposes:

  • To process and fulfil orders made through our online shop
  • To communicate with customers regarding orders, deliveries, or enquiries
  • To comply with legal obligations (accounting, tax, consumer protection laws)
  • To improve our website, services, and user experience
  • To send newsletters or updates, where consent has been given

The legal basis for processing is one or more of the following:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interest
  • Consent (where required)

Who processes your data

Our online shop is powered by Shopify, which acts as a data processor on our behalf. Your data may also be processed by trusted third parties, such as:

  • Payment providers
  • Shipping and logistics partners
  • Website analytics and marketing tools

All partners process data in accordance with GDPR and under appropriate contractual safeguards.

How long we keep your data

We retain personal data only for as long as necessary for the purposes for which it was collected, including:

  • For the duration of our contractual relationship
  • As required by applicable accounting and tax laws
  • Until consent is withdrawn, where processing is based on consent

After this period, data is securely deleted or anonymised.

Your rights

Under GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

You also have the right to lodge a complaint with the relevant data protection authority.

To exercise your rights, please contact us at info@designmuseumprague.com.

Cookies

What are cookies?

Cookies are small text files stored on your device that help websites function properly and improve user experience. Cookies do not directly identify you as an individual.

How we use cookies

We use cookies to:

  • Ensure the basic functionality of our website and online shop
  • Enable secure checkout and payment processes
  • Analyse website traffic and user behaviour
  • Improve content, performance, and usability
  • Support marketing and communication activities (where applicable)

Types of cookies we use

  • Essential cookies

    Necessary for the operation of the website and online shop
  • Analytics cookies

    Help us understand how visitors use our website (e.g. Google Analytics)
  • Marketing cookies

    Used to display relevant content and measure campaign performance

Some cookies may be placed by third-party services integrated into our website.

Managing cookies

You can manage or withdraw your consent for cookies at any time through the cookie banner or your browser settings. Most browsers allow you to block or delete cookies entirely, though this may affect website functionality.

By continuing to use our website, you consent to the use of cookies in accordance with your selected preferences.

Changes to this page

We may update this GDPR & Cookies page from time to time to reflect legal, technical, or operational changes. Any updates will be published on this page.