ORACULUM: Fragrance as the invisible imprint of your identity. Discover a Czech perfumery house in our Design Shop

At the Design Museum, we believe that good design is not just what we see with our eyes. It's an experience that surrounds us. That's why we have chosen a brand for our Design Shop in Malá Strana that translates this belief into the world of fragrances. Meet ORACULUM – a Czech perfumery house that is changing the rules of the game.

Behind the brand is its founder, Renáta Tallarini (Muchová), who entered the world of niche perfumes from a background in visual arts and photography. Perhaps this is why ORACULUM flacons look like minimalist sculptures, and the fragrances themselves have the ability to conjure clear images in the mind.

It’s not about trends, it’s about you

ORACULUM's philosophy is based on one fundamental idea: fragrance is a personal matter. While common perfumes try to appeal to everyone and follow fashion trends, ORACULUM seeks authenticity. Their perfumes are not a mask you put on, but rather an enhancement of who you already are.

"Fragrances affect us in ways that cannot be grasped by sight or hearing. They open new worlds and are guardians of our experiences," says the founder about her vision.

What makes ORACULUM exceptional?

1. Oil vs. Alcohol Perfumes: The brand has become famous for its oil perfumes, which are applied with a rollerball directly to the skin. They are more discreet, stay close to the body, and react with your skin's chemistry. The result is a unique fragrance that will not smell the same on anyone else.

2. Layering: The brand's concept encourages experimentation. You can combine and layer fragrances to create your own unique "signature."

3. Poetry of the moment: Each fragrance has its own name and mood. Whether it's the mystical Krucifist, the playful Helenist, or the deep Santalist, each breath transports you to a different story.

An experience you can take with you

At the Design Museum, we strive to connect the history of design with the best of contemporary creation. For us, ORACULUM is proof that even in the Czech Republic, world-class products with profound ideas and precise craftsmanship are being created.

Come and experience them for yourself. In our Design Shop at the entrance to the museum, a selection of the most interesting pieces from the ORACULUM collection awaits you. You'll find classic perfumes, as well as iconic oil versions or incense sticks that will transform your home into a personal gallery.

Next time you pass by the Design Museum in Malá Strana, stop by. You might not only find inspiration for your eyes, but also a fragrance that will accompany you through the next chapter of your life.